Chief Executive, MIA

Sirma joined the Meat Industry Association (MIA) as Trade and Economic Manager in March 2015 following a career in the public sector during which she developed a deep knowledge of trade policy and significant trade negotiations experience. She was appointed as CEO in April 2020.

Prior to joining MIA Sirma was with the Ministry of Primary Industries’ (MPI) trade policy team, where she was involved in progressing the primary sector interests in the negotiations of goods market access and sanitary and phytosanitary provisions in New Zealand’s free trade agreements. Sirma has also worked with the Ministry of Economic Development (now MBIE) in negotiating and implementing New Zealand’s technical barriers to trade obligations.

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In addition to a long history of negotiating bilateral and pluri-lateral trade agreements, Sirma has represented New Zealand’s interests at a number of international forums including the World Trade Organisation (WTO) and the Asia Pacific Economic Cooperation (APEC).